2010 Online Marketing Educational Series

2010 Online Marketing Educational Series

Instructor : Brent Norris

All classes held at the:
Hawaii Innovation Center at Hilo – Map and Directions
>> Each class is from 6-8pm

Expired – Introduction to Online Marketing

Thursday | 05/20/2010 |06:00 pm – 08:00 pm
In-Class Time: 2 hours | Price: $25

This class will introduce students to online marketing techniques for small businesses and home businesses. This includes specific tools and best practices for reducing your costs and attracting more customers. Gaining attention of your target audience is critical to get the most out of a limited marketing budget. This class will teach you how to use free online tools and services to get the attention your product and or service deserves.

Specific techniques will be introduced to help small business owners market their products and services online.
Studentswill learn several gotchas and time wasters to avoid. Students will be introduced to the best social networks, analyzation, monitoring and reporting tools available. This will help small organization and business owners manage and understand their online marketing efforts. This class also helps professional marketers learn how to provide more value and manage more clients online. Best practices and new techniques will be shared in an easy to follow format.An focus is placed on five critical steps for a successful online marketing cycle.

All students will learn the basic knowledge, skills and abilities employers require in today’s global economy.

Who Should Attend

Introduction to Web Professionalism

Thursday | 05/27/2010 | 06:00 pm – 08:00 pm
In-Class Time: 2 hours | Price: $25

This class is the first step in a career ladder which helps students prepare for later classes which lead to professional certification.

Whether you come from education, government, the corporate environment or small business and you work with any aspect of the Web then you’re facing a changing world when it comes to dealing with your web sites and online strategies effectively.

Although this class is designed for beginners, an emphasis is placed on introducing students to the knowledge, skills and abilities employers require from today’s web professionals.

• Beginners and novices will benefit through a better understanding of what it takes to become a web professional. Beginners will also learn the basics of creating sustainable web designs for clients.
• Web marketers will get an understanding of today’s best marketing techniques. You’ll learn the reasons behind the timely demise of SEO. You’ll get a more in-depth demonstration of the tools used by professional web marketers to monitor, analyze and expand your online marketing efforts.
• Webmasters, site architects and web designers will benefit from an understanding of the tools and technologies that are changing the way we build sites for multiple platforms, browsers and devices. This introductory class will help you develop strategies and techniques to help you harness the disruptive nature of web 2.0.
• Small business owners will learn how to use free online tools to get their message out. You will also learn the importance of thought leadership and how to monetize your domains. You will learn why social networks like Linkedin, Facebook and Flickr are important for business.

All students will learn the importance of blogging and how podcasting and videocasting play an important role in visitor acquisition and retention. You’ll get an overview of what not to do and gotchas of Web 2.0 that you should avoid.

More than an introduction, this class provides a more detailed look at the green jobs, tools, techniques and technologies making knowledge workers successful in today’s challenging economies.

Introduction to Facebook for Business

Thursday | 06/03/2010 | 06:00 pm – 08:00 pm
In-Class Time: 2 hours | Price: $25

This class takes you deeper into Facebook and shares specific techniques and best practices for online marketers and small business owners. This introduction will give you the insights you need to setup your Facebook Fan Page correctly so it’s optimized for search engines.

Facebook helps your business connect with new clients and directly sell your products and services. Attend this class and learn how small businesses and non-profits are using Facebook to sell and collect donations online. You’ll learn how to connect with clients and business partners anywhere, even if they aren’t currently on Facebook. More than a basic introduction, you’ll get valuable insights to help promote your business the right way, the first time on Facebook.

All students will learn the basic knowledge, skills and abilities employers require from web professionals in today’s global economy.

More Critical Techniques You Will Learn
In this class you will be introduced to many Facebook topics including;

• Facebook Profiles vs. Fan Pages vs. Groups
  The differences and understanding your needs.
• Facebook Fan Pages for Business
  In-depth look at setup and marketing techniques.
• Facebook Advertising
  What you need to know.
• Using Facebook for Business
• 25 Ways to use Facebook to create exposure for your products and services.
• Lists and managing your friends and fans
• Being You on Facebook
  Why this is important and things to avoid.\
• Privacy and Application settings

More Reasons to Attend This Class

• Facebook is the biggest thing on the Internet.
• Facebook is easier to use than many other tools.
• Easy to share public posts and private messages with targeted audiences.
• Easy to connect and stay connected with friends and family anywhere!

Who Should Attend?

Small business owners seeking to reduce costs and sell more products and services online.
Web professionals interested in developing trust relationships with small business clients.
Business consultants interested in learning new online collaboration skills.
Aunties and Uncles interested in connecting with friends and family!

Introduction to Google Apps for Small Business

Thursday | 06/10/2010 |06:00 pm – 08:00 pm
In-Class Time: 2 hours | Price: $25

Reducing costs, effective communication and streamlining your business processes are critical success factors for today’s small business owners. This class will help small business owners understand and put into practice specific tools and techniques to do both. Although reducing your business costs is a critical success factor, it’s not enough to succeed.

As a small business owner, you must learn to effectively market yourself and your product or service. Challenging economic times present unique opportunities to gain market share, attract business partners and position your business for longterm success. Google applications can help you accomplish these goals through efficiency, collaboration and special publishing features.

Whether your business uses Microsoft Office, OpenOffice, iWork or a different productivity suite, employees shouldn’t have to struggle with their software to collaborate. Google Apps makes collaborating with those software applications work more smoothly. Secure collaboration is a corner-stone of Google Apps. Once you have efficiently created a document it’s time to publish and everything you create using Google Apps can be instantly made available on the web.

All students will learn the basic knowledge, skills and abilities employers require in today’s global economy.

What You Will Learn
In this class you will be introduced to the following Google Applications:

• Google Gmail / Buzz
  Become more productive and attract more business.
• Google Docs
  Organize your workflow, collaborate and publish online.
• Google Calendar
  Get control over your schedule.
• Google Presentation
  Create and share presentations online.
• Google Spreadsheets and Forms
  Create forms that collect data in online spreadsheets.

More Reasons to Attend This Class

• Sharing with attachments is inefficient.Attachments can be too large to send over email, and take up inbox space.Coworkers with incompatible software can’t even open your attachments.
• It’s easy to lose track of which version of an attachment you should work on.Someone gets stuck reconciling everyone’s asynchronous edits.
• File shares can create workflow bottlenecks.Everyone gets locked out of a file when one person forgets to check it back in.
• Coworkers with incompatible software can’t even open shared files.Teams need IT support to set up new file shares.It’s difficult to browse or search across multiple file shares.

Get the fix to these problems with Google Apps. This class will show you how to get started!

Who Should Attend?

• Small business owners seeking to reduce their costs of doing business.
• Web professionals interested in developing trust relationships with small business clients.
• Business consultants interested in learning new online collaboration skills.

Introduction to Ecommerce for Small Business

Thursday | 06/17/2010 |06:00 pm – 08:00 pm
In-Class Time: 2 hours | Price: $25

Come learn what you need to do now to prepare for Online Shoppers, next year.

Getting your ecommerce website ready for the shopping season requires serious preparation, especially in tough economic times. When your advertising budget is low, special considerations apply. You need to employ certain guerrilla marketing techniques which require awareness and time. This class will prepare you and your site for online business.

Although these skills aren’t difficult to learn or apply, they will get you thinking differently about what you can do to drive more traffic to your ecommerce website and achieve a return on your investment.

All students will learn the basic knowledge, skills and abilities employers require in today’s global economy.

What You Will Learn
Whether you’re new to online marketing, just getting started with an online shopping cart or have years of experience, this class will absolutely reward you for your time investment. Your perception of what’s possible will change and you’ll learn instantly how to improve your website and prepare for holiday traffic.

• Sustainable Payment Gateways for your Small Business
• Search Engine Marketing in a Socially Connected Web
• The 5 critical Steps in the Online Marketing Cycle
• Integrating Rich Media to Improve Time on Site
• How to Solve Most Shopping Cart Abandonment Issues

“This class is about addressing the needs of local small business website owners seeking to improve their online business. We’re going to cover marketing, branding, seo, traffic building and many ways to capitalize on traffic when it does reach your site. We’re going to cover specific usability techniques that are helping others improve their success rates during the checkout process and reduce ‘cart abandonment’ issues.”

Who Should Attend?

This Internet Marketing Workshop is for small business owners seeking to build and improve their ecommerce websites. Specific tips, tools and techniques will be introduced and shared in an interactive format with plenty of discussion. Anyone interested in selling anything online will benefit and should attend.