Internet Marketing Workshop
If you’ve been thinking about starting an online business or improving the one that you already have then this workshop is for you!
Important Update! Agenda Revised. Please see below.
Who Should Attend
What you will gain
This 1-day workshop offers a unique opportunity to learn basic and advanced online marketing techniques.
All attendees will learn how to utilize the latest on-line and off-line web marketing tools and technologies that are most effective and will save you time and money in your online marketing efforts. Case studies using specific examples will be presented to demonstrate what works and what doesn’t.
Participants will be exposed to the ideas that power today’s best online marketing practices and strategies. Terminology and concepts will be delivered in manageable chunks.
Apply what you learn immediately in your own business.
Secure the Early Registration Fee
Register Now! Seating is limited.
Deadline for Early Registration: March 18, 2008
More specifically, you will learn:
- Top 10 most important things to consider in any online marketing campaign
- How to create basic, sustainable web design strategies
- Top 10 things you can do right now to increase exposure for your marketing message online
- Basics of online selling, how to avoid pitfalls, and the easiest ways to get started
- Basics of Web 2.0™ site designs and how increased usability translates to ROI
- How a reciprocal linking campaign works and benefits your business
- Why YouTube™ should be included in your marketing strategy
- The process of shooting, editing and uploading a video to YouTube™
- What are standards-based websites and why they are important for your total cost of ownership (tco)
- What it means to be Web 2.0™
- Some basic search engine marketing techniques and best practices explained through example.
- The best tools and resources to help you create exposure for your marketing message online.
- How to promote your business name on social networks like Facebook™, myspace™, Craigslist™ etc.
- How and why to set measurable goals for your online marketing campaigns
- The basics of analyzing and monitoring your progress – and why this is important
- Which free online tools are most effective
- How to use Google™ to show up better in Google™
- A simple process of monetizing domain names
- The importance of blogging and how to get started with your own
- Podcasting and video-casting and specific techniques to engage your website visitors
- Some great ways to increase your visitor “time on site” metrics and why this is so important.
Agenda (REVISED)
- 8:00am: Continental breakfast – served in the classroom
- 9:00am: Workshop Begins
- 10:30am-10:45am: AM Break
- 12:00pm-1:00pm: Lunch
- 2:00pm-2:30pm: PM Break
- 4:30pm: Door Prizes and Mahalos
- 5:00pm: **W.O.W. Web Certification Exam optional**
The first 10 attendees to register and pay for the event will get a pass entitling them to take the exam for free. Additional certification exams will be available at a special workshop price of $90.00 per person. For more information about web certifications, check out http://webprofessionals.org
From your instructor, Brent Norris
“I’m basically sharing all of the things I know that work for promoting your business online. Most of the tools and techniques I use are free or cheap and they all help drive traffic to your website. In this full day workshop you will walk away with specific knowledge that you can apply immediately to promote your business online.”
Brent’s qualifications:
- 12 years web design experience
- 2006 Web Professional of the Year
- Dozens of successful online marketing campaigns
- Two years of podcasting
- Personally taught over 10,000 students (Flash, Fireworks, Dreamweaver, Web Design)
- Co-created for Macromedia User Group in Boston
Proudly brought to Hawai`i Island by
University of Hawai`i at Hilo Conference Center
Hawaii Island Economic Development Board
World Organization of Webmasters
Hawai`i United Industries
Big Island Adobe User Group
A Green Collar Technologies Production
