More specifically, you will learn:
- Top 10 most important things to consider in any online marketing campaign
- How to create basic, sustainable web design strategies
- Top 10 things you can do right now to increase exposure for your marketing message online
- Basics of online selling, how to avoid pitfalls, and the easiest ways to get started
- Basics of Web 2.0™ site designs and how increased usability translates to ROI
- How a reciprocal linking campaign works and benefits your business
- Why YouTube™ should be included in your marketing strategy
- The process of shooting, editing and uploading a video to YouTube™
- What are standards-based websites and why they are important for your total cost of ownership (tco)
- What it means to be Web 2.0™
- Some basic search engine marketing techniques and best practices explained through example.
- The best tools and resources to help you create exposure for your marketing message online.
- How to promote your business name on social networks like Facebook™, myspace™, Craigslist™ etc.
- How and why to set measurable goals for your online marketing campaigns
- The basics of analyzing and monitoring your progress - and why this is important
- Which free online tools are most effective
- How to use Google™ to show up better in Google™
- A simple process of monetizing domain names
- The importance of blogging and how to get started with your own
- Podcasting and videocasting and specific techniques to engage your website visitors
- Some great ways to increase your visitor “time on site” metrics and why this is so important.
Agenda
- 7:00am: Continental breakfast
- 10:00am-10:15am: AM Break
- 12:00pm-1:00pm: Lunch
- 2:00pm-2:30pm: PM Break
- 4:30pm: Door Prizes and Mahalos
- 5:00pm: **W.O.W. Web Design Certification Exam optional**
**The first 10 attendees to register and pay for the event will get a pass entitling them to take the exam for free. Additional certification exams will be available at a special seminar price of $90.00 per person. For more information about web certifications, check out http://www.joinwow.org/**
Secure the Early Registration Fee
Register Now! Seating is limited.
Deadline for Early Registration: March 18, 2008
