Wikipedia defines GreenWashing as:
Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.[1] The term Green sheen has similarly been used to describe organizations which attempt to appear [...]
Posts tagged ‘marketing’
Beware - GreenWashing is More Popular Than Ever
April 1st, 2008
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Website by Green Collar Technologies is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Permissions beyond the scope of this license may be available at Copyright.
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