This position rewards independent contractors with freedom, flexibility and good pay. In this position you will be responsible for day to day content creation, monitoring and reporting of success metrics. Accepted contractors are required to work independently and are rewarded for taking initiative and “making it happen” with minimal interaction from supervisors.

Self-starters capable of quickly assessing and acting on project requirements will be rewarded for their relentless pursuit of quality and success for our clients. This position requires no face-to-face or over the phone sales but web writing and marketing skills are a must. This position requires contractors to execute goals inline with strict ethics in both intent and delivery.

Using online tools from companies like Google, Yahoo!, Adobe and Twitter, you will position products, services and entire teams as “thought leaders” in blogs, social networks and other competitive marketing environments.

Accepted contractors will apply their online promotional skills to meet strict deadlines. An almost innate understanding of the web will provide a basis for contractors to quickly excel in competitive and fast-paced online environments. This job requires that you eventually become a total expert at online promotions. Your pay will be a direct reflection your successes in this position.

Requirements:

• High-speed internet access
• Ability to work remotely (there is no office)
• Ability to meet in Hilo for occasional face-to-face meetings
• Ability to work part-time as an independent contractor

Interviews will be held in Hilo April 2nd – April 10th

Must be available to start on May 4th.

Internships are available to help folks with pre-existing computer skills prepare for this position.
Details on the Intern page.

In one week, September 25th – 6pm – 8pm

You’ll learn about many of the latest Web 2.0 tips, tools and techniques for marketing any business online.

If you’re ready to go to the next level to reach your target audience online, this class is for you. If you already know a few online marketing basics, this class will help you get to the next level. Today’s website visitor is more savvy, focused and willing to pay online. It’s your responsibility to reach your target audience online, even if they never see your website.

Complete Social Marketing Class Details and online registration here.

Map and Directions

In two hours you’ll learn the best techniques for marketing your business online.

No matter the size, shape or color of your business you iness needs to have a strong online presence. But that’s just a start. An unhealthy or neglected presence can be less than helpful. The problem multiplies without community. A community is just a start. You need a community that is interested in your product or service.

Read complete details and register online here.

Map and Directions

Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.^[1] The term Green sheen has similarly been used to describe organizations which attempt to appear that they are adopting practices beneficial to the environment.^[2]

We like terrachoice’s definition:

To get a quick understanding of how companies are using the term deceptively. The Six Sins  of GreenWashing really does a great job of putting it into words we can all identify with as marketers.

Here in Hawai`i we remember how the term Organic has been and continues to be misused. Especially when it comes to Organic farming or Organic Certifications. For many folks the same thing is appearing to happen with the term, “Green.” While “Green” implies something that is environmentally helpful or friendly to the planet, the fact is that it’s little more than just another term. It’s a color, like blue.

We use “Green” in our text to try and attract “green collar workers” seeking help online and at the local level here on Hawai`i Island. Because the term is associated with their job or a job they might find interesting, they are likely  to include the word, “green” in their search. We help facilitate these searches and actually finding helpful resources.

We don’t make any claims about our greenness or blueness or any other color. However, terms like this are being carefully watched by the Federal Trade Commission (environmental marketing claims). They have some great resources and this can be very enlightening for any organization that’s considering greenwashing their marketing.